MARCEL CHEMICALS LLP is into business of selling new age decorative paints and developing formulations as per need of our customers.

• Interior and Exterior Emulsions (Premium & Standard)
• BIOPURE – Antimicrobial Paint
• Super Cool – Heat Reflective Paint
• Acrylic Distemper
• Primers & Tile Adhesives

We collect the following types of personal and technical information:

a) Personal Information

• Name
• Email ID
• Contact number
• Location
• Company details (for dealers, professionals)

b) Technical/Device Information

• IP address
• Browser & device type
• Cookies and tracking data
• Location data (if enabled)

c) Transaction & Marketing Data

• Order history
• Product preferences
• Customer queries
• Feedback and survey responses
• Marketing preferences (SMS, Email, WhatsApp)

We use your data for:

• Fulfilling product and service requests
• Technical query response
• Order processing and logistics costing etc
• Providing customer support
• Improving website functionality
• Sending offers, newsletters, and promotional content
• Personalizing product recommendations
• Legal and regulatory compliance

We do not sell your personal data. We may share it with:

• Authorized channel partners (dealers, service providers)
• Payment gateways and logistics partners
• IT & analytics service providers
• Legal or regulatory authorities (if required by law)

All third parties are contractually obligated to handle your data securely and lawfully.

We implement appropriate security measures to protect your information:

• Secure servers and firewalls
• SSL encryption for online forms
• Limited role-based internal access

You have the right to:

• Access your data
• Request correction or deletion
• Withdraw marketing consent
• Lodge a complaint with our Data Protection Officer

To exercise your rights, please contact us (see Section 10 below).

We use cookies to:

• Enhance your browsing experience
• Analyze site usage and traffic patterns
• Deliver personalized ads and promotions

You can modify cookie preferences via your browser settings.

We retain your data as long as necessary for:

• Order fulfilment
• Warranty and legal compliance
• Customer support and feedback

Data no longer required is securely deleted or anonymized.

Our website may contain links to third-party platforms (e.g., Instagram, X (earlier known as Twitter), LinkedIn, Amazon and dealer sites if any). We are not responsible for their privacy practices. Please review their privacy policies independently.

If you have any queries or complaints regarding your data or this policy, contact our Grievance Officer:

Grievance Officer

MARCEL CHEMICALS LLP

[Insert Full Registered Address]

📧 Email: info@marcelchemicals.com

📞 Phone: +91 91674 93590

We may update this policy from time to time. Any changes will be posted here with a revised "Effective Date". You are advised to check this page periodically.